What if Starbucks marketed like the Church? [video]

I post a lot of videos.  I apologize.  But for some reason, I've gotten to see a lot of great videos lately.  But this one is by far my favorite at the moment.

New blog BeyondRelevance.com has a video on what if Starbucks marketed like the church.  It is both damning of the church's failures in people-skills...and hilarious. (hat tip ThinkChristian)

Did you see the...

  • They had to park far away because the regulars took the close spots
  • Reserved parking spaces for the "Managers" and "Baristas"
  • Greeters ignoring people. Locked doors, only a few actually open.
  • coffee is good. ALL THE TIME. And all the time...COFFEE IS GOOD.
  • Pointing out the visitors and embarassing them.
  • Making visitors fill out forms and such, instead of just feeding their souls.
  • "Java-lluia!"
  • "deep down inside, I know the beans been planted"
  • "I couldn't find the bathrooms."
  • "so, we'll see you next week, right?"

Thoughts? What do you think about the stereotypes? And what about your church...does it struggle with these same issues too?


Joel Klebanoff November 6, 2008 at 1:49 PM  

You mean Starbucks isn't The Church? It's my only place of worship. I believe, praise The Bean!

"So we'll see you next week?" Are they kidding? That's how I knew this video was fake. Truly pious Javaists of the Starbucks sect, such as myself, pray at least daily. And, yes, that does mean we take a vow of poverty.

vintagefranks.com November 6, 2008 at 4:07 PM  

Have you seen the book The Gospel According to Starbucks: Living with a Grande Passion by Leonard Sweet? I have it but have not had time to read it.

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